- My name is Carlos Daireaux, I recently transferred to UF for the General Business Program as a UF Online student. I would consider myself to have a facilitation for connecting and identifying with people from a variety of cultures, given I have lived in eight countries. I have experience in the digital marketing area and human relations. The business concept proposed, which is more of a personal endeavor, is to create an additive in the form of a small capsule like product that contains a salt, lime, or the mix for beer drinkers. This business concept would play a personal role in my life, being an beer drinker. I believe it could also offer much convenience for beer drinkers with similar tastes in regions such as Central America/Caribbean, where this taste/preference is popular.
What are you offering to customers?
- The product offered is a capsule containing salt, lime, or the mix for regular people to purchase and add to their beer. This does not imply creating another beer and/or competing with brands-- but rather offer a convenient method of adding this additive, which is popular in certain regions of the world-- to people who have this taste preference when consuming beer.
Who are you offering it to?
- The demographic for this product is limited. The opportunity originates from the popular preference in parts of Central America/ Caribbean for consuming beer with salt and lime. I have roots in Nicaragua and it is common for people to add a pinch of salt to their beer when consuming it, or adding a cut lime. There are many places though, where you don't have these at hand, leading to the origin of my idea. It would definitely be a small market, as many people worldwide do not consume beer this way-- though I would rather focus on adding a convenient product for delivering a better experience to people who do.
Why do they care?
- Throughout my interviews I have noticed that the product is risky, as the only real advantage sustained in this product is the factor of convenience. Though the region where this specific consumption happens is very tourist oriented, specifically in areas such as beaches. I believe this product could work well in these micro-regions as you don't have these additives at hand.
What are your core competencies?
- The core competencies is pretty simple, this product isn't really on the market. If it were to be produced, it would be a first of a kind. The results/success would then be either a hit or miss. It would be an interesting situation to see how it plays out.
In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.
- There are two factors which are outstandingly weaker to the others, these consist of "who are you offering it to?" and "why do they care?". In itself the demographic is regional based, and even then it's not a sure hit. I believe this is one of those products that could either be a surprising success or a miserable failure. Either way it would be interesting to see how it plays out.
Carlos,
ReplyDeleteWhile reading through your post, I was immediately a proponent, and was excited to see you have roots in Nicaragua! My mother was born and raised in Granada, and I go over there all the time. That being said, I definitely understood the concept of your product, it's quite a prevalent taste in Central America. Good luck!
This is an interesting idea. As a beer drinker, I like it. My mother always put salt and lime into her beer, and during my travels into Central America, I’ve noticed similar trends. What kind of material would be used to encapsulate the salt/lime – it will eventually be drank by the consumer, so it would have to be something flavorless and harmless.
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