19A – Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Carlos Daireaux. In describing myself I would most importantly note a high capacity of adaptation to multicultural settings/environments. I utilize my extroverted personality to connect with those around me, and further expand on my comprehension of their views, needs, and perspectives. I feel very comfortable around people, and enjoy sharing positive states of mind. Basically, if you’re happy, most likely so am I. This is something I would say I aspire to create— a positive state of mind people around the world. 

My business is more passion driven than conceptually attractive. As mentioned before, I gain personally in upgrading peoples experiences— and what better way to do it than maximizing a drinking session, whether it be casual or hardcore. 

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

I am offering a series of capsules containing flavored additives resembling salt, lime, and the mix. These capsules would be priced cheaply and ideally marketed with packaged beer. The latest and most attractive versions of these capsules would be small sphered of dissolvable material, so as to reduce waste given the ideal location in mind when pondering the idea was the beach. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

The ideal demographic for this product would be the Central American/Caribbean region, specifically coastal settings— for no other reason that this form of beer consumption is popular in these regions. There are no boundaries to age, although we don’t want to be associated with those younger than 18 (just keep it a secret). Ultimately, it would be a convenient method of creating the ideal taste without having to always have salt or lime on your person. 

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

I think this point is hard to analyze. Of course there must be people out there who actually care and won’t drink beer if not consumed with these additives, but for the majority I would think it’s just a matter of choice. I personally would prefer to drink commercial beer with salt and lime if I wear at the beach, and if the option to purchase these additives existed you better believe I’d be a number one customer. As mentioned before, people would probably care for the fact that it enriches the experience, and good experiences are something you can’t put a price on. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

I have read from some of my comments that versions of this product were present in their hometowns or by beaches they grew up near to. All in all though I would reckon there isn’t much competition, but I would also reckon that the market has a cap to it, and unless revolutionary won’t reach international success. On the other hand, I believe implementing the idea of a dissolvable capsule with the additives could be the revolutionary aspect that people would be attracted to, and with the right marketing in the right locations the business could boom. 

The previously mentioned elements don’t all fit together, because there is no fixed demographic or attractive opportunity, it really is just a matter of implementing something I believe would enrich peoples’ experiences. Having said that, I think it would be interesting to follow the business idea into further development and strive to create a positive experience for everyone who likes this form of beer consumption.