Over the course of my interviews (that were conducted under the presumption that the product was to be successful), the factor that was frequently touched was the presentation of the product, encasing mainly design and functionality.
As where before I had not extended the plans of my product to the design--and had merely imagined the product as a small capsule that one could pop—, now I was caught brainstorming and imagining different prototypes. What shape should it be? A round capsule? A small bottle? Cylindrical? Cap shaped?
The other aspect of the product my interviewees thought most important was the functionality—essentially which would be the best way to deliver the ultimate additive (taste).
This discussion made me explore a different approaches to this objective, and from these approaches, how their designs could be formatted to fit different targets. Of these approaches was that of delivering the product completely liquid based and inside a small dissolvable ball-like edible encasing.
As far as the logistics regarding the retail of the product, it was the conclusion of my three interviews that this product should have a long shelf time, permitting facilitated entries into new and different venues such as travel (airplanes, cruises). It was also recommended to focus the sale in large quantities rather than single units (although single units should be available).
Price for this product would be relatively cheap, given it it most likely a low-manufacturable product. Due to this assumption, I believe consumer’s after-purchase thoughts would not hold much weight (in terms of personal importance), and would most likely be positive-- if anything indifferent. As long as the product delivers a unique taste and interest from the consumer, it will be a positive reaction.
Hi Carlos, it's interesting to read how your idea has progressed over these assignments. I'm curious - is the plan to sell mostly in bulk because you're mostly marketing to other businesses (restaurants, airlines, etc.)? Regarding the design and function, is the capsule something that consumers would eat prior to drinking their beverage? Or would it be dissolved in the drink?
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