Product: Capsules containing a salt and lime additive to add in beers.
My prototypical customer would most probably be in his/her twenties. Most likely of Central American or Caribbean descent, who grew up in a tropical environment. A chill person with a need for relaxed moments, with a prominent social life and an eye for adventures. Of course, this person likes alcohol— specifically beer, and their favorite place to drink it is at the beach. They would drive a low-key car, five seater but relatively cheap, with a tendency to fit more than the specified capacity of people when going to locations. My prototypical customer wouldn’t bust bluetooth, but listen to CD’s on the stereo. They most likely don’t have children, but not because they don’t want to but because the time hasn’t come. As far as politics, they would vote whoever would be of convenience on an economic level, but would self-define themselves more on the liberal spectrum. All in all my prototypical customer is a person that enjoys life, and lives in the moment— always creating good vibes for themselves and those around them.
I myself identify very much to this prototypical customer, and found myself describing personal aspect that I already have and/or would like to incorporate. This is definitely not a coincidence, as I feel those who have the taste for this additive live a more relaxed life, geographically and mentally. I myself am half Nicaraguan, and pretty much described my life when I go to Nicaragua and spend time with my cousins— indulging in the beautiful environment of drinking beer with salt and lime on the beach and watching the Pacific Ocean waves crash on the shore.
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I liked the part about fitting more than the legal amount of passengers into the car. You painted a pretty clear picture of the demographic you're going for. Much of the description sounded like me or my friends. In many way, life is about the little things. Simple moments with friends and family.
ReplyDeleteI find myself deeply relating to your story once more, particularly the Pacific shore of Nicaragua! I've regularly visited surf spots over the past summers such as Manzanillo, Astillero, Rosada, and Santana. Let me know if you've visited any of these beaches! As for your customer avatar, I think you did a pretty good job.
ReplyDeleteYour prototypical customer’s avatar was well thought out and described in such detail that I could picture the individual, their surroundings, and their lifestyle in my mind. Great job! You mentioned that the customer would likely be of Central American or Caribbean descent, so I was wondering in which countries you are planning to sell your product?
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