Domain Expert in Industry:
Diego “El tano” Mazzotta, 48. A business man with connections to one of my best friends father. This person does not own a company but has significant knowledge in marketing in the beer industry, as he worked for a company that had Corona as a client here in Argentina. He was specifically involved in marketing and organizing sponsored events that Corona formed part of, and still has relations with those still in the company. I was able to meet him at a formal dinner party at my friends house, where I and this person were guests. I pitched him my idea, and although not much of a favor was asked, he provided input for how my product could be introduced in events held by Corona as an accompanying asset. This was very much needed assistance as if I were to develop a final product and figure out the logistics for its production, I now have an important contact that I could refer to.
Diego “El tano” Mazzotta, 48. A business man with connections to one of my best friends father. This person does not own a company but has significant knowledge in marketing in the beer industry, as he worked for a company that had Corona as a client here in Argentina. He was specifically involved in marketing and organizing sponsored events that Corona formed part of, and still has relations with those still in the company. I was able to meet him at a formal dinner party at my friends house, where I and this person were guests. I pitched him my idea, and although not much of a favor was asked, he provided input for how my product could be introduced in events held by Corona as an accompanying asset. This was very much needed assistance as if I were to develop a final product and figure out the logistics for its production, I now have an important contact that I could refer to.
Domain Expert in Market:
Nicolás Rodriguez 24, an entrepreneur who began selling clothing merchandise at 15 in our area and became a good friend of mine after being introduced by another acquaintance. Currently sells customized merchandise such as beer gloves (or however you call it, the things to keep your beer cold) to over half a dozen craft beer bars in Buenos Aires. After pitching him my idea and requesting feedback, we agreed on a small level exchange, which would be advertisement in return for research on how the dissolvable capsules could be developed, as well as pitching the capsules to the owners of the craft beer bars in the case that the product deemed to be successful in terms of production. This was a neat exchange, even though the craft beer bars don’t particularly fit my demographic— many of these bars sell commercial beers and if everything goes well there is at least a pitched idea involved to those in power of retailing the product.
Nicolás Rodriguez 24, an entrepreneur who began selling clothing merchandise at 15 in our area and became a good friend of mine after being introduced by another acquaintance. Currently sells customized merchandise such as beer gloves (or however you call it, the things to keep your beer cold) to over half a dozen craft beer bars in Buenos Aires. After pitching him my idea and requesting feedback, we agreed on a small level exchange, which would be advertisement in return for research on how the dissolvable capsules could be developed, as well as pitching the capsules to the owners of the craft beer bars in the case that the product deemed to be successful in terms of production. This was a neat exchange, even though the craft beer bars don’t particularly fit my demographic— many of these bars sell commercial beers and if everything goes well there is at least a pitched idea involved to those in power of retailing the product.
Important supplier to industry:
Daniel Murillo, 49. A good friend of my uncle in Nicaragua. I was able to get in contact with him over Skype after requesting the favor to my uncle. This man is a supplier to small and medium sized retail stores in Nicaragua, more specifically Chinandega. After pitching my business idea, this candidate seemed to be the most interested in its development. He said that If I were able to create the product and develop a substantial marketing plan, he would attempt to incorporate the product to the list of supplies he currently sells. This would be huge for the product as it would be retailed in my preferred region of interest, and with the right course of action could potentially reach some success within Chinandega and hopefully the Nicaraguan Pacific Coast.
Daniel Murillo, 49. A good friend of my uncle in Nicaragua. I was able to get in contact with him over Skype after requesting the favor to my uncle. This man is a supplier to small and medium sized retail stores in Nicaragua, more specifically Chinandega. After pitching my business idea, this candidate seemed to be the most interested in its development. He said that If I were able to create the product and develop a substantial marketing plan, he would attempt to incorporate the product to the list of supplies he currently sells. This would be huge for the product as it would be retailed in my preferred region of interest, and with the right course of action could potentially reach some success within Chinandega and hopefully the Nicaraguan Pacific Coast.
Reflection:
Personally this was one of my favorite exercises, as it forced me to make connections that surprisingly resulted in more success than I had imagined. Of course this product was pitched as a business idea, and not a final product, but the categorized networking will prove to be of assistance if this product takes flight or under any future circumstance.
Carlos, it seems you found yourself a great group of people and I feel you could easily purse this venture with their help! It is always great to hear that you enjoyed making connections and expanding your social capital. What I liked the most is all of these people were either family and/friends of the family.
ReplyDeleteHey there Carlos,
ReplyDeleteI've done some home experimenting myself with some salt in some of my own drink cans, and I can definitely say I'm a fan of the flavor. With your project in mind, I do have one pointer I want to offer to help with your project. While your domain expert in the industry was a wise choice for things like marketing, I would recommend focusing on your projects viability first and maybe find someone who can help you create or find someone who can create this product with you.
Keep it salty and keep it going!